Big Data and Data Science for Mass Media and Agencies
PiperLab solutions help mass media and marketing agencies extract the value from the huge amounts of information they handle. The goal is to improve knowledge about users, detect user journeys and conversion channels, improve content distribution and optimize investments in digital marketing.
a small percentage of users in your website are producing most part of your advertising income? Which behavioral patterns they follow and how you can increase engagement?
behavior of registered users and anonymous users is not comparable and the later can be the key to your business?
attribution models of most tools (Last Click, Geometrical, time-decay…) are not science-based and there is an optimal way of determining investment in digital marketing?