Media and Agencies

Big Data and Data Science for Mass Media and Agencies

PiperLab solutions help mass media and marketing agencies extract the value from the huge amounts of information they handle. The goal is to improve knowledge about users, detect user journeys and conversion channels, improve content distribution and optimize investments in digital marketing.

PROMINENT CLIENTS
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Did you know

a small percentage of users in your website are producing most part of your advertising income? Which behavioral patterns they follow and how you can increase engagement?

behavior of registered users and anonymous users is not comparable and the later can be the key to your business?

attribution models of most tools (Last Click, Geometrical, time-decay…) are not science-based and there is an optimal way of determining investment in digital marketing?

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Data about the Industry
of media and agencies
use Big Data to improve effectiveness of advertising campaigns.
of mass media
think their data help them improve user experience in their digital platforms.
of companies
use Data Science to generate new products for users and readers.
of companies in the industry
think Big Data is critical to improve SEO, SEM and Mail Marketing strategies.
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Solutions
Client Analysis and Segmentation
Thanks to automatic segmentation algorithms, we find those groups that describe better the types of users of our clients. We can help them understand their income structure based on the purchases they make on their website and monetization of advertising impressions.
Segmentación de clientes mediante Big Data
Optimization of content distribution in Social Media
We help clients understand which are the keys that create success from posting in social media, identify potential public depending on the content and estimate how much competition they can expect on each content categories in Social Media.
Optimización de Redes Sociales con Big Data
Automatic Classification of Information and News
One of the biggest problems comes from handling unstructured information in organizations, e.g. free text. We are capable of creating automatic tags for news and text depending on the content and hierarchy thanks to natural language automatic processes.
Clasificación automática de noticias con Big Data
Attribution Models and Optimization of Digital Marketing Investment
We analyze user journeys individually for each user to assess the role played by each advertising action, both online (mail marketing, display, retargeting, RTB, Social Media, etc.) and offline (Radio & TV advertising, physycal advertising, mass media displays, etc.). In order to achieve this, we develop traditional and advanced attribution models, based on Game Theory.
Optimización de la inversión en Redes Sociales con Big Data
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Data we use
Icono de datos y logs
Visit logs
Millions of logs are stored each time users visit content from our web platform. They are critical to understand interests and behavioral patterns
Icono tecnología Big Data
Raw data from web analysis tools
Clients that take the next step don't just log visits from users but their whole behavior through the website: comments, clicks on multimedia content, advertising visualization, etc.
Icono de redes sociales
Social Media
Thanks to our own modules, we capture in real time interactions between users with content generated in Social Media, enhancing the information with our automatic algorithms that detect gender, age and location
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Quotes
Pilar Millán, responsable de Medios Sociales en PRisa
"Pose a challenge to the PiperLab team; once you have it, the goals of the beginning will grow and your project will take a whole new dimension. Meetings are never boring, they always give their insight on project execution. If you know already that everything digital is a piece of data, talk with them."
Pilar Millán
Head of Social Media
David Alayon, socio de Social Noise
“PiperLab's team is full of talent. Decisive, proactive, organized and well experienced in such a new industry as Data Science. Furthermore, they are totally results-oriented, providing a value proposal compared to big consultancy companies thanks to their fast and practical mind.”
David Alayón
Partner and Innovation Director

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